Putting Humans at the Center of Digital Transformation
Our new Advancing the Human Experience in the Digital World campaign crystalizes Riverbed’s purpose of putting humans at the center of digital transformation. It will also educate stakeholders on digital performance and why it matters for delivering more compelling human (user) experience, and can be adapted to vertical market segments, case studies, digital assets and much more.
With this campaign we are investing significantly to grow the market opportunity for our partners and Riverbed. Our goal is to drive 200 million impressions, focused primarily on digital and social media with placements in leading media properties such as WSJ.com, Fortune, Forbes, Australian Financial Review, The Guardian, CIO, LinkedIn, Facebook, Twitter and YouTube. We are commencing our media activities in the US, UK and Australia, and plan to expand to additional markets in the fall.
Ads and social media lead to a new Human Experience campaign landing page that includes: an inspirational brand video; feature stories on the impact of digital technologies for customers, employees, and citizens; videos of Riverbed customers advancing the human experience; and links to many resources including our new Digital Performance site and the Benchmarking Competencies for Digital Performance report and assessment tool from the Economist Intelligence Unit, which Riverbed commissioned.
We welcome your help in amplifying this message in the market by using these Assets for Social Amplification and sharing or liking our Human Experience posts on social media. Please also feel free to use our new hashtag #HumanExperience.
We’ll be sharing more details on the brand campaign (June 5th and 6th) on the June Rivercast, including additional ways that our partners can participate with Riverbed in this campaign. Be sure to register to attend and/or get a link to view the Rivercast on demand!
Together, let’s advance the human experience in the digital world.