Channel News
Marketing & Promotions

New SteelCentral xx80 Trade Up Program Offers Dramatic Incentives

With the new SteelCentral xx80 appliances released in March, it should come as no surprise that Riverbed is following up with a new trade up program to help you refresh your customer’s legacy and xx70 SteelCentral AppResponse, NetProfiler and Flow Gateway solutions.  This time around we are providing even more attractive incentives to encourage customers…

The New Digital Rules of Marketing

On average, business buyers are not willing to engage suppliers directly until 57% of the purchase process is complete . This means for nearly two thirds of the buying process, your prospects are forming opinions, building requirements lists and narrowing down their solution options – without your sales team.

Partner Co-Branding Elements available now

We are delighted to let you know that new Partner Co-Branding Elements are available now on the Branding and Messaging tab in the Marketing section on Partner Center. The new Partner Co-Branding Elements include: Riverbed Partner Brand Guidelines (including logo lockups) Partner Level Logos Elite Level Logos Premier Level Logos Authorized Level Logos Alliance Partner…

SteelCentral Aternity Essentials Starter Kit Promotion

The SteelCentral Aternity Essentials Starter Kit promotion provides 50 Aternity essentials for 12 months at a 72% discount (off Riverbed Global List Price). This is a great opportunity to position SteelCentral Aternity End User Experience Monitoring (EUEM) into accounts which could lead to a larger follow-on sale. Refer to the Promotions Tab on Riverbed’s latest…

The Best Marketing Activity to Complete Before You Ring in the New Year

Now that December is here, you may be thinking the time has passed to launch a new marketing activity.

Not so fast! There is one more critical marketing activity you can and should complete before winding down the year. December is “the most wonderful time of year” to ensure your customer and prospect data is ready for your 2019 marketing plans.