Channel News
Marketing & Promotions

The New Digital Rules of Marketing

On average, business buyers are not willing to engage suppliers directly until 57% of the purchase process is complete . This means for nearly two thirds of the buying process, your prospects are forming opinions, building requirements lists and narrowing down their solution options – without your sales team.

Partner Co-Branding Elements available now

We are delighted to let you know that new Partner Co-Branding Elements are available now on the Branding and Messaging tab in the Marketing section on Partner Center. The new Partner Co-Branding Elements include: Riverbed Partner Brand Guidelines (including logo lockups) Partner Level Logos Elite Level Logos Premier Level Logos Authorized Level Logos Alliance Partner…

SteelCentral Aternity Essentials Starter Kit Promotion

The SteelCentral Aternity Essentials Starter Kit promotion provides 50 Aternity essentials for 12 months at a 72% discount (off Riverbed Global List Price). This is a great opportunity to position SteelCentral Aternity End User Experience Monitoring (EUEM) into accounts which could lead to a larger follow-on sale. Refer to the Promotions Tab on Riverbed’s latest…

The Best Marketing Activity to Complete Before You Ring in the New Year

Now that December is here, you may be thinking the time has passed to launch a new marketing activity.

Not so fast! There is one more critical marketing activity you can and should complete before winding down the year. December is “the most wonderful time of year” to ensure your customer and prospect data is ready for your 2019 marketing plans.

Extended Time Period for NFR Software/Virtual Products and Solutions

Nothing helps you sell more than demonstrating the breadth and depth of Riverbed products and solutions. Enhance your demo capabilities by taking advantage of the new the time period extension for NFR Software/Virtual.  It’s been extended from 1 year to 3 years with the same 100% discount! The available SKUs are in the “NFR-Virtual” section…