3 Reasons You Can’t Ignore Social Media for New Customer Acquisition
Reach further with new social media campaign streams
The IT purchasing pendulum is swinging back to line of business decision makers. IDC forecasts that 2019 is the year when technology buying funded by Line of Business (LOB) will Overtake Purchases Funded by the IT Organization in 2019. Your new customer acquisition strategy must be squarely focused on building awareness, engagement and preference with these buyers.
Today’s LOB buyers are very different than who you sold to ten, five or even two years ago. They are younger, mobile – and social. You can no longer afford to ignore social media as a sales and marketing channel if you expect to earn their business.
Here are three compelling reasons to rethink your social strategy.
- Your buyers are social. 46% of all B2B researchers and buyers are millennials2 and if you are not engaging with them on social, you may be missing out.
- Social media influences selection. As many as 75% of B2B buyers use social media to support their purchase decision3.
- Social media grows brand awareness. With only 47% of marketers actively using LinkedIn2 there is expanded opportunity to have your message cut through the noise and be seen.
So, if growth is your goal, now is the time to fully embrace social media as part of your new customer acquisition strategy. Reach is here to help.
Every month you can opt-in and automate the posting of fresh, thought leadership content across LinkedIn and Twitter. Choose from two streams of topics, Next-Generation Networking and Digital Experience posts. Easily reinforce your brand position as the digital transformation experts when you quickly add these social campaigns to your Reach account. See how in under 2 minutes from the video below.
Reach further by amplifying your expertise on social media. Join or log in to Riverbed Reach today to get started!